From the next must-see series to cult dramas making a comeback, TikTok has become a home for entertainment fans to discover and share what they love most. With over 4.5M posts using the hashtag #Whatt...
April 2025, We're excited to introduce our first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.
Every day, millions of people come to TikTok to share their creativity and discover something new. From film recommendations to the newest UK drama, the TikTok community are driving cultural conversat
At TikTok, protecting European* user data is our top priority. As part of Project Clover, our industry-leading data security initiative, we have taken another significant step: all three buildings in
At TikTok, championing diversity and inclusion is not just a commitment - it's fundamental to how we grow, innovate, and create meaningful impact. As a global platform that connects millions of people
By Jan Wilk, Head of TikTok Shop UK. Since 2021, TikTok has been on a mission to bring joy and inspiration back to the shopping experience, and create a real opportunity for businesses, large and smal
March is Women’s History Month , and at TikTok we’re celebrating the incredible female creators who make TikTok such a positive, vibrant and educational space - whether it’s through spotlighting creat
By Kim Albarella, Head of TikTok Global Security Today we're introducing new security tools so users can take control, make updates in seconds, and stay safe and secure with confidence as well as prov
The in-app experience provides j-hope fans with more ways to engage with other fans and challenges to unlock exciting interactive features TikTok is excited to unveil a new campaign in partnership wit
Adam Presser, Head of Operations & Trust and Safety New Family Pairing features give parents additional tools to set boundaries and customisable limits for their individual family needsA new in-app me
At TikTok, we’re proud to champion the women in sport breaking barriers, inspiring future generations and reshaping the game. From elite athletes to grassroots players and passionate sports creators,
The evening of Friday, 28 February marked the beginning of Ramadan, a deeply significant time for many people around the world and within our TikTok community. The holy month of Ramadan is a time of r
TikTok's new Valentine's Day Experience celebrates love with exclusive artist content, profile frames and playlists Artists featured include Sam Smith, beabadoobee and ENHYPEN Friday 14th February: To
Luminate's Music Impact Report concludes that 'TikTok is a key driver of music discovery, monetization and chart success' 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTo
From the US to Australia, to Japan to South Africa — TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The Di
This Safer Internet Day, we're excited to launch a new in-app hub for our TikTok community across Europe, the UK, and Israel. Packed with tips, tools, and resources, it's the perfect guide to staying
TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Z
This year at the World Economic Forum in Davos, TikTok increased its presence by bringing the magic of the platform to life at the Swiss ski resort. TikTok brought four leading creators from across th
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